Bill Fay Reveals the Hidden Keys to Client Success (Scared Money Don’t Make Money) скачать в хорошем качестве

Bill Fay Reveals the Hidden Keys to Client Success (Scared Money Don’t Make Money)

If your leads feel more expensive… your calendar isn’t filling like it used to… or your marketing partner keeps telling you to “just boost posts,” this episode will save you years of guessing. Today, Fitz & Franson sit down with Bill Fay, Powrful Media’s OG account manager, employee #2, and the guy who has managed MILLIONS in ad spend for home-improvement brands across the U.S. We unpack exactly what has changed in 2025 and what STILL works. 🔥 What You’ll Learn in This Episode: 1️⃣ Why competition has exploded since 2020 Bill explains why the days of throwing $500 at Facebook and filling your week are gone — and why creative variety + data matter more than ever. 2️⃣ The REAL way to calculate your marketing budget Most owners cut marketing first. Bill breaks down why that’s usually the most expensive mistake you can make. 3️⃣ How Powrful Media actually books appointments • 18 hours/day coverage • Real humans, not bots • A follow-up system that equals 3.15 full-time employees • “They’re a YES until they're a NO.” 4️⃣ Why niche expertise beats generic ‘Google Experts’ If your marketer doesn’t understand coatings, contracting, or home improvement… their advice won’t help you. 5️⃣ Why your ads didn’t stop working — the market changed And how to adapt without wasting money or making emotional decisions. 6️⃣ BONUS: Bill’s TikTok fame🎤🧀 Yes… the melted cheese video. Yes… eating a kiwi with the skin on. Yes… what this teaches about virality and relatable content. Bill's TikTok 👉🏼   / biffkim905   💡 Bill’s Core Message: “Nobody knows what social media will do tomorrow. But if you're using data, testing everything, and not scared to invest — you'll win.” 🔧 Tools & Insights Mentioned Facebook Ads (2020–2025 evolution) Google Ads & Performance Max Creative diversification strategies Cost-per-appointment modeling Speed-to-lead & follow-up best practices 🎧 Watch or Listen Anywhere 📺 YouTube → /@fitzandfransonshow 🎧 Spotify → https://open.spotify.com/show/2Yra40x ... 🍎 Apple Podcasts → https://podcasts.apple.com/us/podcast ... 📩 Connect with Us Email: [email protected] 💼 Want to work with us or sponsor the show? [email protected] 🚀 Want Matt to help scale your company? See the $4M → $20M case study → https://powrful.com/the-powrful-metho ... [email protected] 👍 Knock Today Down By… Subscribing & hitting the bell Following us on LinkedIn → /fitz-franson-show Liking us on Facebook → /fitzandfransonshow Following on TikTok → /fitzandfransonshow #marketing #howtomarketyourbusiness #entrepreneurlife #goalsetting #2026 #planning #tiktok #tiktokviral