Brand Activation Tips for your Cannabis Beverage Product | Lisa Hurwitz | 2022 CDE Interview скачать в хорошем качестве

Brand Activation Tips for your Cannabis Beverage Product | Lisa Hurwitz | 2022 CDE Interview

The cannabis industry is growing at a rapid pace and is moving beyond the recreational and medicinal segments and more toward mainstream consumer products. This shift has resulted in the creation of exciting new categories and markets. As a new cannabis beverage brand, your top priority should be brand activation, i.e., getting these products to the market as quickly as possible. This can be achieved by approaching dispensaries and making sure that the budtenders taste and love your product, which will help in creating the buzz when launching in a new market. In this video, Sid Patel, CEO of Beverage Trade Network & Cannabis Drinks Expo, chats with Lisa Hurwitz, Co-founder, and President at Happi **About Lisa Hurwitz** [Co-founder, and President at Happi] Transformational brand builder and multi-channel marketing leader with 20+ years of success working across CPG and cannabis industries. Built the Grassroots marketing team and innovation pipeline from the ground up through the $830M sale to Curaleaf. Ran 30+ brand portfolios for P&G NA on agency side, drove Kimberly-Clark’s global brand strategies, creative, content and design work globally across all brands and regions on client side. Thrives on designing brand experiences, understanding human insights, and leading high-performance teams to develop breakthrough ideas and drive profitable growth. Excels at modernizing and reinventing brands, driving innovative strategies, building capabilities, and solving complex problems. Believes in always having a POV, validating with data and that big ideas executed flawlessly can change a business. **About Cannabis Drinks Expo** "From hemp-based sports drinks to cocktails that get you high, science has finally cracked the code to making cannabis beverages that don't taste awful", quoted Jonathan Bloom from NBC Bay Area News. The first Cannabis Drinks Expo was a huge success that gave the worldwide drinks industry, and North America in particular, the chance to come together and look at ways it can address legalized cannabis. Hosted by the Beverage Trade Network, this expo shined a spotlight on the skyrocketing legal cannabis market and provided insight into its future brimming with opportunity. For More Information visit https://cannabisdrinksexpo.com **About The Organizer: Beverage Trade Network** Beverage Trade Network is one of the world's leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios. For More Insightful Content Subscribe to Our Channel 👇 ►Facebook:   / beveragetradenetwork   ►Instagram:   / beveragetradenetwork   ►LinkedIn:   / beveragetradenetwork-com   ►Twitter:   / beveragetrade   ►Website: https://beveragetradenetwork.com/ ►Tune into Spotify: https://open.spotify.com/show/5XuHb5t... ►Listen on Soundcloud:   / beveragetradenetwork   ►Medium:   / beveragetrade   ►Quora: http://quora.com/profile/Beverage-Tra...