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In this episode of Career Coaching Secrets, host Kevin sits down with Gary Mitchell, founder of On-Track Coaching and a veteran coach with over 20 years of experience helping law firm owners grow revenue and reclaim their freedom. Gary breaks down why he walked away from hourly pricing early in his career, how outcome-based and value-based pricing transformed his business, and why clients don’t care how long it takes — only that it works. From his unexpected journey from politics into coaching, to building a lean, freedom-focused practice, Gary shares hard-earned lessons on pricing, mindset, delegation, guarantees, and why living life in six-minute increments is no way to build impact. If you’re a coach selling time instead of transformation, this episode will challenge how you think about value forever. You can find him on: LinkedIn: / garyemitchell Website: https://ontraccoach.com/blog/ You can also listen to the podcast on: https://www.buzzsprout.com/2466506/ https://open.spotify.com/show/3Zcdwlt... https://podcasts.apple.com/bg/podcast... and anywhere else you listen to podcasts. If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com Get Exclusive Access to Our In-Depth Analysis of 71 Successful Career Coaches, Learn exactly what worked (and what didn't) in the career coaching industry in 2024: https://joinpurplecircle.com/white-pa... Career Coaching Secrets is a podcast spotlighting the stories, strategies, and transformations created by today’s top career, leadership, and executive coaches. Each episode dives into the real-world journeys behind coaching businesses—how they started, scaled, and succeeded—along with lessons learned, client success stories, and practical takeaways for aspiring or established coaches. Whether you’re helping professionals pivot careers, grow as leaders, or step into entrepreneurship, this show offers an inside look at what it takes to build a purpose-driven, profitable coaching practice.