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Two-Sided Networks in Healthcare - a Founder's Playbook

5 leading digital health founders - from GoodRx, Headway, Incredible Health, Komodo, and Owkin - on how to build multi-sided networks in healthcare. Multi-sided network businesses are connecting our fragmented and siloed healthcare system in fundamentally new ways. Founders are using this go-to-market strategy as a creative and efficient way of getting their technology innovation to their target customers — patients, providers, payors, pharma/biotechs, and/or pharmacies. However, it can be complex to execute. Vineeta Agarwala and Jay Rughani spoke with digital health builders — from GoodRx, Headway, Incredible Health, Komodo Health, Owkin — who are meeting the challenge of setting up these complex but resilient business models. 0:00 Intro & Disclosures 9:50 Which side do you start with? 15:56 How do you win over your early users? 20:00 How do you price your initial product? 21:33 Which metrics should you focus on? 26:53 When should you activate the next side? 28:00 How do you find product-market fit (again)? 33:01 How do you balance customer priorities across each side? 34:08 How do you keep growing both sides? For more on building digital health companies: https://a16z.com/digital-health-build...