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We sit down with Zaya Younan, CEO of El Septimo Cigars, to talk about legacy, luxury, and building one of the most powerful cigar empires in the world. From billion-dollar ambition to redefining cigar culture, this conversation dives deep into success, artistry, and the mindset behind El Septimo’s rise. 💨 ☕️ Support Cigar Manor here: https://www.buymeacoffee.com/cigarmanor 🔥 Crew: Director/Editor – Robert Priel (@bobbypriel) Assistant Director – Austin McCracken (@mccapturez) Camera Operator - Chris Brown (@Filmmaker1984) Production Assistant – Jessica Hansen (@jesslynn.h) 📲 Follow Cigar Manor: Instagram: / cigarmanor Twitter: https://www.x.com/cigarmanors TikTok: https://www.tiktok.com/cigarmanor www.cigar-manor.com 1:14 – Flash-freezing cigars to preserve flavor 2:32 – The meaning behind El Septimo 3:35 – Building the world’s most luxurious cigar 5:01 – From Tehran mechanic to cigar mogul 7:06 – The Berlin snow moment that changed everything 9:40 – Why most cigar makers miss the mark 12:04 – Aging cigars 15 years for perfection 13:09 – Cigars as family bonding time 15:01 – 700% growth — fastest luxury brand 16:41 – Changing an industry stuck in the past 19:50 – Bad cigars vs true craftsmanship 20:30 – Queen of Sheba: luxury reborn 23:17 – Too many “experts,” few true artisans 25:21 – “200 hands” cigar myth debunked 26:53 – Harsh cigars aren’t strong, just bad 28:12 – Why cigars make you dizzy 29:19 – Nicotine and relaxation explained 31:29 – “I’ll smoke till my last day.” 33:35 – Fighting cigar bans and social limits 34:49 – Natural nicotine vs cigarette chemicals 36:58 – The rise of luxury lounges 40:45 – Work ethic: no vacations, no quitting 46:00 – “Impossible in 4 years” 46:30 – Goal: the world’s most perfect cigar 47:42 – “Accomplishment is my vacation.” 49:08 – $700 car, $125 cigar mindset 50:43 – $20 cocktail vs 90-minute cigar 51:39 – Stop over-analyzing, just enjoy it 55:16 – Flash-frozen cigars and cool ashtray 59:31 – The biggest sin: cigar arrogance 1:03:28 – His “perfect” 20th Anniversary blend 1:10:26 – Making cigars harder than making wine 1:11:00 – Shocking cigars to keep them alive 1:13:13 – Measuring nicotine oil in every leaf 1:14:49 – “My goal is the next minute.” 1:15:17 – “Next year we’ll be number one.” 1:17:01 – Why critics don’t matter anymore 1:19:08 – Nicotine boosts metabolism and focus 1:23:21 – Morning cigar over morning coffee 1:24:30 – White wine beats whiskey for pairing 1:25:14 – Never use a V-cut 1:26:23 – America needs more cigar lounges 1:28:22 – Steve Harvey calls it “the best” 1:29:01 – Money fades, legacy lasts 1:30:11 – One word for El Septimo: Perfection #CigarManor #ElSeptimo #ZayaYounan #CigarPodcast #LuxuryLifestyle #CigarCulture #EntrepreneurMindset