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Freemium business model or Free Trial? Here's the framework to decide.

When you decide between a demo, free trial, or freemium business model, you need to be extremely careful. Because what works for them won’t necessarily work for you. In this video, I’m going to arm you with a 4-stage framework to help you make a decision between using a free trial or a freemium business model. Here's an overview of that MOAT framework and what you'll learn: Market Strategy: Is your go-to-market strategy dominant, discrete, or differentiated? Ocean Conditions: Are you in a red or blue ocean business? Audience: Do you have a top-down or bottom-up marketing strategy? Time-to-value: How motivated and tech-savvy is your audience? SUBSCRIBE to become great at Product-Led Growth!    / @productled   Follow me on Twitter!   / ramlijohn   Chapters 00:00 Freemium business model or Free Trial? Here's the framework to decide. 00:58 The MOAT Framework 02:11 Market Strategy 02:39 Dominant Growth Strategy 03:28 Differentiated Growth Strategy 04:40 Disrupted Growth Strategy 06:48 Ocean Conditions 06:56 Difference between blue and red ocean businesses 09:21 Audience 09:32 Makers 09:49 Shakers 11:37 Time-to-value 12:02 BJ Fogg Model 12:17 Four common scenarios shared by all SAAS products 14:55 Common ways to employ a hybrid strategy for you SAAS business