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Why This Seminar? ● Understanding, implementing and managing all aspects of online marketing can be overwhelming and time consuming. ● Traditional marketing agencies are very expensive ($2,000+/month) and do not have expertise in the golf industry. ● Most golf course managers don’t have the time or expertise to optimize & manage the website, email marketing, social media and online reputation. ● Online marketing for a golf course is not a full-time position (takes 3-4 hours a week to manage if set up properly) so hiring dedicated in-house help is cost prohibitive. ● Some golf tee sheet companies proclaim to be able to “do your marketing for you” with an “All-in-One package of POS+marketing”. Results are typically poor due to lack of local input and personalized attention. ● Online marketing platforms are constantly changing/evolving so it’s a full time job to stay on top of current best practices. ● Doing all the (free) basics well combined with in-house staff training & monthly monitoring can make a $100,000+/year revenue difference for your facility and dramatically increase your local reach.