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Olivia Hayle took a mere three years to go from hearing about self-publishing to becoming a six-figure author. James talks to her about how that success came about and what she might be thinking about writing next. Show notes: Mistakes made and lessons learned in the first few years of publishing On the liberation of writing genre fiction The importance to sales of titles and subtitles The affect on sales of better book packaging (titles, covers, and blurbs) Learning to hit the beats that readers expect Using bonus stories to grow a newsletter list On the differences marketing audiobooks vs ebook Resources mentioned in this episode: Interested in having your book put through the SPF Book Lab? Email: support@selfpublishingformula.com with the subject heading BOOK LAB VOLUNTEER. Send us the link to your Amazon author page or to your book if you are yet to set up an author page. The criteria is that you have at least one book currently for sale on Amazon and that you are a Gold level Patreon subscriber. Patreon: / selfpublishingshow From selfpublishingformula.com