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7. Morassutti on the differences between print and digital

Here's the thing we found, in our research, about the print industry: it really is antiquated. Look, we're living in the 21st Century. All of our research tells us that men, 25-54, sophisticated, educated, urban professionals - are increasingly going online for entertainment and information. This content is viral, bite-sized, and yet with greater reach than ever before. For instance, over 54 million people have seen Will Ferrel's short clip The Landlord at funnyordie.com -- more than have been to any of this year's blockbuster films. It's the kind of viewership that major American TV networks used to enjoy - before cable TV and the Internet splintered their audience. So where do we find the mass audiences of today? YouTube. Facebook. MySpace.