Скачать с ютуб Branding your Church or Nonprofit Part 1 в хорошем качестве

Branding your Church or Nonprofit Part 1

Branding your business or ministry is a way to distinguish yourself in the marketplace. Phil Cooke https://philcooke.com shares insight on church branding to position you for greater impact in today’s society. Share this Video:    • Branding your Church or Nonprofit Part 1   Subscribe to My Channel and Get More Great Advice https://www.youtube.com/c/philcookeof... Prefer audio? Listen to the podcast edition here: https://itunes.apple.com/us/podcast/p... Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to take you from where you are to where you want to be in your career. More about this episode: Branding your Church or Nonprofit Part 1 If God has called you to impact culture, then people need to know about it! If nobody knows what you’re doing, you’ve failed. There are two big reasons for branding: 1. Branding establishes an emotional connection with your audience – donors, members of your church, members of your community. Every great company has a brand persona. What kind of an emotional connection are you developing with the people you serve? 2. Branding cuts through the clutter of today’s society. It’s not about ego; it’s about becoming distinctive. What do people think of when they think of you? Churches, nonprofits or Christian ministries could benefit by asking the tough questions: • Why am I here? • What is my purpose? • What is our mission? • How do we get our story out there into society in a more significant way? What’s your story? How does that story breakthrough into today’s culture? Building your brand identity will help get your ideas and causes heard above the noise of our cluttered society. What do people think of when they think of you? Why should someone come to you for help or why should they support your vision? Standing out and positioning yourself in a unique way is important. Here are 7 things to think about concerning branding: 1. You need to get on people’s radar. 2. Understand that everything communicates. 3. Recognize that people are unforgiving in a digital culture. 4. Understand the power of a name. 5. Understand and speak the language of design. 6. Don’t dumb down your design for an older audience. 7. Take social media seriously. Whatever your budget, goals, vision or size, your branding - how you position yourself in the marketplace and how you’re perceived – is important. For more on branding, watch for Part 2 of this series. Make sure to Like, Favorite and Share this video and subscribe if you haven’t already at https://www.youtube.com/c/philcookeof... Other Videos to Watch: Branding your Church or Non-Profit Part 2    • Branding Your Church or Nonprofit Par...   Why Small Could be the Best Thing Ever    • Why Small Could be the Best Thing Ever   Best Office Spaces for Creative Teams    • Best Office Spaces for Creative Teams   Schedule: New episodes are uploaded every other Tuesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live. Other Great Resources: Get “Unique – Telling Your Story in the Age of Brands and Social Media” here: https://amzn.to/2PDViGb (Please note that as an Amazon Associate, I earn from qualifying purchases.) Sign up for my blog and get a free eBook on creativity at https://www.philcooke.com Follow me: Twitter   / philcooke   Facebook   / philcookepage   Instagram   / philcooke   Podcast https://itunes.apple.com/us/podcast/p... Find out about Cooke Media Group here: https://www.cookemediagroup.com