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Presenters: Ms. Emily Vernon and Ms. Brailey Faris Catalyze offers resources to investigators to assist them with both scientific and business/commercial components of their projects. Presenters Emily Vernon and Brailey Faris walk through how and why building a commercialization plan is advantageous in the early stages of product development. Presentation Bookmarks 1:02 Presentation Agenda & Topic Introduction 5:38 Components of a Commercialization Plan 6:14 Value, Outcomes, Impact 8:09 Company Overview 10:12 Market, Customer, and Competition 15:11 Production and Marketing 17:45 Intellectual Property 19:45 Regulatory Strategy 21:20 Finances and Revenue 24:20 Wrap Up & Q&A This webinar was presented on September 12, 2024 to an invited audience. This video is for educational purposes only. The Catalyze program utilizes a new approach to translational research by supporting both the technical needs of an innovation and the management, commercialization, regulatory, and training requirements of the innovators developing them. Projects supported by Catalyze receive funding and advisory support through the National Heart, Lung, and Blood Institute (NHLBI), as well as project management assistance, access to technical services and expertise, and training opportunities through the Catalyze Coordinating Center. This research was funded, in part, by the National Institutes of Health (NIH) Agreement OT2 HL157844-01. The views and conclusions of the presenters are their own and should not be interpreted as representing the official policies, either expressed or implied, of the NIH. NHLBI Catalyze Public Site: https://nhlbicatalyze.org