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In this powerful episode of Shape the Deal, I sit down with Vincent Bennett, President of McCormack Baron Salazar, one of the most impactful real estate developers in the country. Vince doesn’t just develop buildings. He develops communities. And today, you’ll hear how his work has helped rebuild New Orleans after Katrina, revitalize St. Louis, and shape cities across 28 states. We talk legacy, equity, and the real grind behind public-private partnerships. We cover: • The truth about P3s (and why we’re now seeing P4s) • His early sacrifices climbing the ranks to CEO • Rebuilding trust in the middle of community trauma • Creative financing, Opportunity Zones, and what comes next • Why “margin and mission” must live together This is more than real estate. This is city-building. This is legacy work. Learn more about The Benoit Group: https://thebenoitgroup.com Explore McCormack Baron Salazar: https://www.mccormackbaron.com 👇🏾Tell me what part of Vince’s story hit you hardest. I read every comment. 00:00 – Welcome to Season 3: Shake the Deal in St. Louis 00:37 – Introducing Vince Bennett of McCormack Baron Salazar 01:23 – The Power of Public-Private Partnerships 02:47 – The Origin: Pruitt-Igoe, Rent Strikes & Legal Aid Roots 04:00 – Teakwood & the Olympics: The First HOPE VI Deal 05:00 – Working With HUD, Cisneros, and Opportunity Zones 06:15 – From Employee to Partner: Vince’s Climb to CEO 07:17 – Building Value by Outworking Everyone 08:10 – Mentorship, Teams & Socratic Leadership 09:00 – Why Local Partners Matter More Than Profit 10:10 – Developer Myths vs Reality: 70-Hour Weeks & Stress 11:56 – The Turning Point: Katrina, Trust & Rebuilding New Orleans 14:00 – Balancing Mixed-Income Housing with Community Needs 15:00 – Schools, Parks & Holistic Development Strategy 16:59 – Margin + Mission: The Real Equation 17:44 – Gentrification, Intentionality & Triple Bottom Line 18:17 – Trust, Trauma & Rebuilding With the Community 19:14 – What Atlanta Gained Post-Katrina Migration 20:11 – Who is Vince Bennett Beyond the Boardroom? 21:32 – Burnout, Balance & the Power of Pickleball 23:29 – Developers Juggle More Than You Think 24:44 – Advice for Aspiring Developers With No Capital 26:20 – Mentorship, Mastery & The Wash–Rinse–Repeat Mindset