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Your online reputation is one of the most important assets your small business has. In this video, Jessica discusses how online reputation management can help small businesses with their marketing, as well as some reputation management methods. 👉 How Can Small Businesses Manage Their Reputation? • DIY approach: This approach involves research, time, and effort. You will need to learn how to boost your online presence, regularly create testimonials and social posts, and provide one-on-one support for any negative reviews. • Hire a PR firm: This approach is best for businesses that have a good budget and limited time. PR firms are experts in enhancing business reputations and can help create positive coverage and strategies to deflect negativity found online. • Use a reputation management tool: This approach is a good middle ground between the DIY approach and hiring a PR firm. Reputation management tools track reviews, monitor social media, and let you compare your online reputation with competitors, all at a reasonable cost. 👉 How Does Reputation Management Help Small Businesses with Online Marketing? • Improved search engine rankings: Search engines, like Google, take online reputation into account when ranking websites. A business with a positive reputation is more likely to rank higher in search results, which means more potential customers will see their website. • Increased website traffic: Businesses with a positive reputation are more likely to attract visitors to their website. Potential customers are more likely to click on a website link if they see that the business has positive reviews and a good rating. • Higher conversion rates: Visitors to websites with a positive reputation are more likely to convert into customers. This is because they trust the business and believe that it will provide them with a good product or service. 🔎 Need some inspo for your brand? We wrote about 15 small businesses who are crushing their reputation management strategies: https://www.nextiva.com/blog/reputati... 0:00 Have you google'd your business 0:47 What is online reputation management 1:08 Managing your online reputation 1:30 Reputation management tools Stay connected with Nextiva: YouTube ( / nextiva ) LinkedIn ( / nextiva ) Twitter ( / nextiva ) Facebook ( / nextiva ) Instagram ( / nextiva ) ⚠ Disclaimer: The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #reputationmanagement #onlinereviews #onlinereputationmanagement