Marketing our way to success - with Chelcie Harry скачать в хорошем качестве

Marketing our way to success - with Chelcie Harry

Jon Brooks speaks with Chelcie Harry, VP of Marketing at Levin, about the critical role of marketing in recruitment. They discuss how effective branding and understanding client needs can lead to more inbound business and stronger client relationships. Chelcie emphasises the importance of specialisation and trust in differentiating from competitors, as well as the need for recruitment agencies to invest in marketing to navigate a competitive landscape. The conversation highlights the evolving nature of recruitment and the necessity of adapting marketing strategies to meet client expectations and industry changes. Takeaways Investing in marketing can simplify business operations. Understanding client needs is crucial for recruitment success. Branding significantly influences client choice. Specialisation helps differentiate from competitors. Building trust is essential for client commitment. Marketing strategies should focus on client pain points. Recruitment agencies must adapt to industry changes. Creating a positive client experience enhances loyalty. Effective branding can lead to more inbound business. Recruitment should focus on relationships, not transactions. Chapters 00:00 The Value of Recruitment 04:07 Marketing the Purpose of Recruitment 07:06 Standing Out in a Competitive Market 09:40 Specialisation and Speed in Recruitment 12:54 The Triangle of Good, Fast, and Cheap 15:48 Influencing Client Decisions through Branding 18:42 The Psychology of Recruitment Marketing 25:33 Exceeding Customer Expectations 30:45 Building Trust Through Commitment 37:32 Understanding Client Pain Points 44:17 The Role of Marketing in Recruitment 50:11 Investing in Brand for Long-Term Success 51:25 Top 3 Takeaways To learn more about recruitment pricing, sign up for the Added Value newsletter from Jon Brooks http://pricing.substack.com/.  The Value of Recruitment Podcast is sponsored by Atlas. To learn more about how Atlas is creating an AI platform that helps recruitment agencies generate more placements with less effort, visithttps://ukc-word-edit.officeapps.live...