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In this video from National University, we break down the key differences between qualitative and quantitative research, two foundational research methods used across academic and professional fields. Whether you’re preparing for a dissertation or building your research skills, this guide will help you understand which method best suits your goals. You’ll explore what qualitative research is, including how it captures human behavior, ideas, and experiences through interviews, journals, and focus groups. Then, you'll learn how quantitative research applies numerical data and statistical methods to test hypotheses and draw measurable conclusions. The video compares the two approaches across purpose, data collection, and analysis, and provides real-world examples of each. You’ll also get a rundown of the pros and cons of each method, and how to determine when to use them, or even combine both in a mixed methods research approach. This video is ideal for students, researchers, and professionals looking to strengthen their methodology toolkit. Understanding the key points of qualitative vs quantitative research is essential for anyone working on a dissertation or developing strong academic research skills. In this video from National University, we explore the quantitative and qualitative research difference, highlighting how each method plays a unique role in various disciplines, from sociology to psychology. You’ll learn how qualitative research focuses on qualitative data through interviews, observations, and rich qualitative analysis, while quantitative research relies on quantitative data, surveys, and statistical analysis to produce measurable outcomes. We’ll dive into practical qualitative research examples and quantitative research examples to help you visualize each approach. The video also outlines the pros and cons of research methods, guidance on data collection methods, and when to use mixed methods research for a more comprehensive study. Whether you're exploring types of research methods, refining your research methodology, or simply seeking dissertation research tips, this is a valuable resource for research for students and professionals alike. Subscribe for more Qualitative vs Quantitative Research, Mixed Methods Research, Qualitative Research Examples and Quantitative Research Methods Also Check Out: • Dissertation Boot Camp: Doctoral Student S... On the National University channel, we will explore online education, flexible programs and degrees, and education for adult learners. Click here to subscribe: / @nationaluniversity 0:00 – Introduction: Why research methods matter 0:40 – What is Qualitative Research? 1:24 – What is Quantitative Research? 2:00 – Key Differences Between Qualitative and Quantitative Research 2:49 – Examples of Each Approach 3:30 – Pros and Cons of Qualitative Research 3:48 – Pros and Cons of Quantitative Research 4:10 – When to Use Each Method 4:48 – Mixed Methods Research 5:19 – Conclusion & Next Steps with National University #QualitativeResearch, #QuantitativeResearch, #MixedMethods, #ResearchSkills, #DataAnalysis, #DissertationTips, #ResearchMethods, #OnlineLearning, #AcademicSuccess, #NationalUniversity