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In this episode of the Unsexy Businessmen Podcast*, Alex and Aaron sit down with *Ben Webber of Big Red Jelly to talk about what it actually takes to build and scale a creative agency. Ben shares how Big Red Jelly started from humble beginnings, the role partnerships played in their growth, and why process matters more than most entrepreneurs think. They get into what it looks like to build a company with family, how to create a workplace people genuinely want to be part of, and why branding is much more than just a logo. The conversation also dives into AI, authenticity, client relationships, and the “unsexy” systems that quietly make businesses successful. This is a great episode for entrepreneurs, agency owners, and anyone trying to grow a business without losing the human side of what makes great companies stand out. WHAT YOU WILL LEARN How Big Red Jelly got started and evolved over time Why process and SOPs are critical for scaling a business How partnerships can become a major growth channel What founders should know before working with family Why branding is more than logos and colors How to build a strong company culture as your team grows The role AI is playing in branding and digital marketing Where AI helps businesses and where it hurts creativity Why human connection is becoming even more valuable The biggest lesson Ben wishes he knew earlier in business