The Science of Building a Premium Brand скачать в хорошем качестве

The Science of Building a Premium Brand

In this video Oren John (‪@orenmeetsworld‬ ) and Clayton Chambers (‪@claytonchambrs‬ ) teach a creative operations masterclass by sitting down with brands who operate at the intersection of real life and the internet. They speak to Earl of East, a fragrance and home goods brand with curated retail about their story building a tasteful brand thats a destination beyond just their own products. Then they interview the founders of About Blank, who've build a fashion brand that's become an internet staple with wildly popular physical pop-ups, and last they stop by Allen Reji and Hol Sales to explore the intersection of online and physical curated retail. The episode provides practical frameworks for marketing funnels, content strategy, and reactive content, and brands that build with staying power whether they are curating, building their own creative vision, or doing both. Y ou can get the free Creative Operations guide from HYPER and Air at the link here: https://air.inc/hyper-guide?utm_sourc...