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Based on recent reports, Iowa State University's athletic department is indeed facing significant financial pressures. Here's a breakdown of the situation: Key Factors Contributing to Financial Struggles: Increased Costs in 2025: Athletic Director Jamie Pollard announced in January 2025 that the annual cost to fund the athletics department would increase by approximately $20 million in 2025. Revenue Sharing with Student-Athletes: A major driver of this increase is the new model of sharing revenues with student-athletes. Long-Term Coaching Contracts: Securing long-term contracts for successful coaches like Matt Campbell (football) and T.J. Otzelberger (men's basketball) also contributes to higher expenses. Changes in Big 12 and College Football Playoff Revenue Distribution: The evolving landscape of college athletics, including conference realignment and changes to playoff revenue, is impacting Iowa State's financial projections. While the Big 12 is committed to new revenue opportunities, the immediate impact appears to be a cost increase for member institutions. Potential Deficit: While the athletic department reported a slight surplus in the fiscal year 2024, projections for fiscal year 2025 indicate potential financial strain due to the increased costs. Some reports even suggest a potential $30 million deficit was discussed in 2020 due to the impact of the COVID-19 pandemic, though the current situation is tied to the new financial realities of college athletics. Measures Being Taken to Address the Issues: Increased Cyclone Club Giving Levels: Donations through the Cyclone Club are being raised by 20% starting in 2025. Adding Sales Tax to Tickets: Beginning in Fall 2025, state sales tax will be added to all ticket sales, aligning Iowa State with other Big 12 institutions. Previously, the athletic department absorbed this cost. Increased Women's Basketball Season Ticket Prices: Prices are increasing from $199 to $249 to reflect demand and help fund revenue sharing with women's basketball student-athletes. Budget Reductions: Coaches and department heads have been asked to reduce their annual operating budgets by 10%. Exploring CyTown Revenue: While direct revenues from the CyTown development are earmarked for facility enhancements, indirect revenues from increased events are expected to benefit the athletic program. Overall Picture: Iowa State is facing the new financial realities of major college athletics head-on. While the athletic programs have seen success and increased fan engagement, these achievements come with rising costs, particularly with the advent of revenue sharing for athletes. The athletic department is implementing various measures to address these challenges and ensure the long-term financial stability of its programs. The situation highlights the significant financial adjustments that athletic departments nationwide are navigating in this transformative era of college sports. Follow & Subscribe on all Podcast platforms… 🎧 https://link.chtbl.com/LOBig12?sid=Yo... Locked On College Conferences, HBCU, Basketball & More 🎧 https://linktr.ee/LockedOnCollege Follow on Twitter: / drakectoll Follow the show on Twitter: / lobig12