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"You need to demonstrate executive presence." What exactly does that mean? And why does it feel like code for "be someone you're not"? In this Talk About Talk episode, Dr. Andrea Wojnicki shares why the term "executive presence" isn’t ideal, and how “leadership presence” should replace it. She also shares a “Leadership Presence Hierarchy” framework that highlights what specific skills you need to work on. DOWNLOAD THE FRAMEWORK NOW at: https://www.talkabouttalk.com/leaders... Check out the four-tier Leadership Presence Hierarchy that takes you from foundational communication skills all the way to having real impact. This isn't about conforming to some 1980s CEO stereotype. It's about showing up authentically while commanding respect, building credibility, and getting heard. Topics covered in the episode: 🞄 Why "executive presence" is a loaded term that needs to go 🞄 The three ingredients of executive presence, according to research 🞄 What executive presence is NOT (title, expertise, charisma) 🞄 Andrea's four-tier Leadership Presence Hierarchy 🞄 Three ways to establish credibility Chapters: 00:00 - Introduction: The executive presence problem 03:27 - What is executive presence? Sylvia Ann Hewlett's definition 04:48 - What executive presence is NOT 06:22 - Why the term turns people off 07:35 - Introducing "leadership presence" instead 08:13 - The leadership presence hierarchy framework 08:55 - Foundational communication skills 09:40 - Building confidence 10:27 - Establishing credibility through personal brand 11:50 - Demonstrating leadership in multiple ways 13:29 - Focusing on influence 14:20 - Reaching the apex: Impact CONNECT WITH ANDREA 🔼Free Download: “The Leadership Presence Hierarchy: https://www.talkabouttalk.com/leaders... 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: / andreawojnicki ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newslet... 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast... 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXu...