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Welcome back to From The Diving Board! In this video, we use the recent controversy surrounding Matilda Djerf and Djerf Avenue as a diving board to investigate the world of influencer-led fashion brands at large. With a rising sense of disillusionment about influencer-led fashion brands, we take a deeper look at the challenges these brands face in meeting customer expectations. Is it possible for any fashion brand to be truly ethical in an industry built on exploitation? Join me as I dive into the true cost of success as a CEO in the industry. ⁺˚⋆。°✩₊✩°。⋆˚⁺⁺˚⋆。°✩₊✩°。⋆˚⁺⁺˚⋆。°✩₊✩°。⋆˚⁺⁺˚⋆。°✩₊✩°。⋆˚⁺ timestamps: 00:00 introduction 05:29 influencer vs. celebrity brands 08:54 parasocial relationships 09:44 the halo effect 10:53 the return of the girlboss? 18:33 fashion has a diversity problem 20:58 influencer brand backlash 24:36 the myth of “ethical” fashion 29:27 how do influencer brands compare? 31:36 not your friends 32:31 what do we do with djerf pieces? 34:44 conclusion ⁺˚⋆。°✩₊✩°。⋆˚⁺⁺˚⋆。°✩₊✩°。⋆˚⁺⁺˚⋆。°✩₊✩°。⋆˚⁺⁺˚⋆。°✩₊✩°。⋆˚⁺ socials! Instagram: / charli.chats TikTok: / charlichatspod link to previous video: • We're Dehumanising Ourselves: Gender ... sources: Katie Robinson's video, 'Matilda Djerf drama & the issue with brands built off influencer followings' : • Matilda Djerf drama & the issue with ... Jordan Theresa's video, 'Matilda Djerf & TikTok's Duping Culture': • Matilda Djerf & TikTok's Duping Culture Aftonbladet, ENG SUB: Anställda larmar om "psykisk terror" på Matilda Djerfs företag • ENG SUB: Anställda larmar om "psykisk... Megan Macdonald, Influencer Matilda Djerf in hot water after label issued copyright infringement warnings against smaller creators, https://www.abc.net.au/news/2023-10-2... Parasocial Relationships, [https://www.findapsychologist.org/par... relationships are one-sided,sports teams](https://www.findapsychologist.org/par.... Ayesh Parera, https://www.simplypsychology.org/halo... Rhiannon Lucy Coslett, The decline of the girlboss? Post Pandemic, she’s more ubiquitous than ever https://www.theguardian.com/commentis... Amanda Mull, The Girlboss Has Left The Building https://www.theatlantic.com/health/ar... Tanaïs, Samhita Mukhopadhyay Knows What Comes After the Girlboss, https://www.harpersbazaar.com/culture... Daisy Jones, Yes, The Girlboss is Dead but her Replacement Isn’t So Great Either https://www.vogue.com/article/girlbos... Alex Abad-Santos, The death of the girlboss, https://www.vox.com/22466574/gaslight... Alexandra Mondalek, Man Repeller to Shut Down, https://www.businessoffashion.com/art... Vedansha Mishra, Has fashion’s glass ceiling been cemented by men?, https://www.shiftlondon.org/fashion/h... Amy Francombe, Why are so many creative directors white men?, https://www.voguebusiness.com/fashion... Sirin Kale, “People Find Me Quite Controversial”: Molly-Mae On Motherhood And Her “Princess Diana And Charles” Level Break-Up https://www.vogue.co.uk/article/molly... Lucianne Tonti, ‘It’s the industry’s dirty secret’: why fashion’s oversupply problem is an environmental disaster’, https://www.theguardian.com/fashion/2... The Or Foundation, https://theor.org/ Baptist World Aid, Ethical Fashion Report 2024 https://baptistworldaid.org.au/resour... #djerfavenue #matildadjerf #influencerbrand #fashion #fastfashion #sustainablefashion #influencers #gracebeverley #tala #mollymae #maebe