SEO vs GEO: How AI Is Rewriting Search | Federico Pascual x Saroop Bharwani скачать в хорошем качестве

SEO vs GEO: How AI Is Rewriting Search | Federico Pascual x Saroop Bharwani

Search is changing fast. SEO still matters, but it is no longer the whole game. As discovery moves into the LLM answer layer, brands need to understand what still works, what breaks, and how GEO fits alongside traditional SEO. In this episode of Answers by Senso, Saroop Bharwani sits down with Federico Pascual to unpack the shift. Federico has spent over a decade in AI and SEO, from co-founding a machine learning company for large-scale text analysis (acquired after working with teams like Snapchat, GE, and Salesforce), to leading marketing at Hugging Face, and now building WordCrafter, an AI-powered SEO intelligence platform. What we cover: -SEO vs GEO: additive layer or separate playbook? -Why LLMs reward depth and coverage, not just a basic blog -How AI makes scaling content coverage possible -Owned content vs third-party surfaces like publishers and Reddit -How Reddit conversations reveal real demand and content gaps -Freshness vs coverage, and when each matters -Citations and share of voice vs real business impact What the next 3–5 years of search may look like If you’re navigating the SEO → GEO transition, this conversation is your reset. Benchmark your AI visibility with Senso Chapters: 00:00 Intro 01:10 Federico’s background and WordCrafter 04:20 SEO vs GEO: what is changing 08:10 Why coverage wins in the LLM era 12:00 Owned vs third-party content 15:30 Reddit’s role in AI discovery 19:40 Reddit Intelligence 24:10 Frequency and optimization 30:40 Measuring what matters 35:40 The future of search 40:20 Closing thoughts Subscribe for future episodes of Answers by Senso.