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Boosting profits doesn’t have to come at the expense of your time or your guests’ experience. In fact, there are ways to boost profits that take little to no time and help your guests feel more comfortable and excited about booking their tour with you. This week, we kick off a new 8-part video series around increasing your tour business profits and we’re starting with a tip that requires minimal effort on your part: Trip Protection, a flexible cancellation policy for your guests, such as a full refund up to an hour before the tour starts. Booking software companies have reported that when implementing Trip Protection, tour refund and cancellation rates don't actually increase! This means that the majority of people who purchase this extra protection don’t end up using it or needing it, allowing you to keep the extra revenue. This makes Trip Protection a win-win offering, providing customers with more flexibility and peace of mind while giving your business a nice additional revenue stream. In this week’s video, I share five best practices for implementing Trip Protection, including the recommended fee structure, the importance of transparency, considering stricter cancellation policies, testing opt-in versus opt-out, and actively selling this add-on. I’ll also walk through a real-world example from one of our coaching members, Kailani Tours on the Big Island of Hawaii, showcasing the success they’ve had in implementing Trip Protection. Even with a conservative 5% adoption rate, a tour company can earn thousands in revenue each month, just by implementing this simple strategy. Listen in to discover how. If you're a tour operator looking to boost your profits, consider implementing Trip Protection using the strategies outlined in this video. Share your experience or questions in the comments below, and don't forget to share this video with your colleagues in the industry. For more free resources to help you grow your tour business, visit https://guestfocus.com/resources. #tourbusiness #touroperators P.S. If you want help in growing your tour business, book a strategy call today at Calendly. _____________________ Since 2015, our programs have helped over 2,000 tour operators from 75+ countries. Our tour business coaches have over 100 years of combined industry experience and work through our proprietary Guest Focus Formula™ to sustainably grow client businesses. 🚀