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Launching a startup comes with a unique set of challenges, particularly in the crucial first year. Kristo Ovaska, founder and CEO of Taito.ai, will share his experiences navigating this early stage. Taito.ai, a 2024 startup, focuses on shifting from traditional performance management to performance enablement through AI-driven feedback and growth tools. Kristo previously co-founded Smartly.io, where he scaled the company into a global leader in social advertising, managing €5B in annual ad spend and growing the team to 1,000 people across 20+ countries. His journey offers a grounded look at what it takes to build and scale a startup. Slush is the most founder-focused event on Earth, delivering actionable company-building advice while bringing together the who’s who in startups and tech. Slush will be back on Nov 19–20, 2025 in Helsinki, Finland. Stay in the loop: Website: http://slush.org/ LinkedIn: / slush Instagram: / slushhq X: http://x.com/slushhq