WHAT'S THE DEAL WITH ROTIFORM? - THE HISTORY OF ROTIFORM WHEELS скачать в хорошем качестве

WHAT'S THE DEAL WITH ROTIFORM? - THE HISTORY OF ROTIFORM WHEELS

INTRO 0:00 THE HISTORY OF ROTIFORM 0:23 BIG CHANGES 3:47 FERRARI PARTNERSHIP 4:45 THE AERODISC 5:21 OUR FAVORITE ROTIFORMS 7:56 SHOULD YOU BUY ROTIFORMS 9:00 WHAT'S NEXT FOR ROTIFORM 9:43 Get some rotiforms: https://www.threepiece.us/search/?que... The full history of Rotiform: https://www.threepiece.us/blog/what-a... Did you play with Beyblades as a kid? If so, we might have the perfect thing for you - meet the AerodDisc, effectively Beyblades for your wheels. Before we get into all of that, let’s look at who makes them, Rotiform. The relatively short history of Rotiform In their own words, they’ve been “making cool Sh!t since 09”. You might know them because of the AeroDisc, but they’ve made a lot of other stuff along the way. As you can probably tell from their slogan, they were founded in 2009. What you might not know is this company is based in SoCal, USA. Two car guys, Brian Henderson and Jason Whipple decided ‘Let's show the industry our take on wheels’. Right away, they had the backing of a sizable wheel company called MHT Alloys, which you might know for brands like US Mags, Fuel Offroad, and Niche. MHT gave them the facilities needed to bring their ideas to life. Besides drawing up new wheels, Brian and Jason would carry a lot of the weight for marketing the brand. So how do two car guys market car parts? Build cars, of course. The strategy was to build stuff that would garner attention, use Rotiform wheels on the builds, then attend as many car shows as possible to show them off. Almost every season they brought something new, from their Audi A8, to FR-S in 2012 (first year of launch), to Porsche 964, to CLS55 AMG, the list goes on and on... They featured cars new and old, most slammed on bags, all on Rotiform wheels. On occasion, they would even ship their creations worldwide to attend international events. Design philosophy In the early days, the goal wasn’t to make the lightest or strongest wheel, but something that’s fully customizable and will come in the specs that modern vehicles require. Most wheel manufacturers will start with high-end, built-to-order 3p wheels, then work their way backward, offering the same designs in cheaper cast options for the mass market (or vice versa). Rotiform started by offering a limited number of wheels, but you could get em any way you want: cast 1pc, forged monoblock, or forged 3pc. The BLQ and NUE are two examples that are still available today. Acquisition by Wheel Pros Throughout the first 10 years, the story pretty much continued the same. Brian & Jason drew up new concepts, some based on iconic aftermarket or OEM wheels, while some were completely done from scratch, but all incorporated the typical Rotiform flare. In 2019 big changes happened when MHT Alloys was acquired by Wheel Pros. If you’re not familiar with Wheel Pros, they're basically an even bigger auto parts conglomerate, with brands like American Racing, TSW, and many, many more. Changes were inevitable, but the goal wasn’t to upend the brand (which they may or may not have done with certain other brands). Brian & Jason were still given the creative freedom they needed to do their thing, but now new doors were open courtesy of Wheel Pros. Involvement in motorsports One such connection was with Hoonigan, a brand also under the Wheel Pros umbrella. This made Rotiform a de-facto provider for Hoonigans’ builds - effectively free promo. Rotiform wheels can be found on the Hoonipigasus and Hoonitron. And it didn’t stop there, they went on to collaborate with Ken Block to make the signature series: KB-1, VCM-E, and GTB. Should you buy Rotiform wheels? If you want the turbofan style, but don’t want to pay the turbofan tax, you should absolutely check the AeroDisc. Another good reason to choose is their custom multi-piece wheels. They have a ton of retro and modern designs that you simply can’t find anywhere else. If you’re looking for budget-friendly cast wheels the question gets a bit more difficult. Some of their cast wheels can run $450+/piece, which starts to get into flow-formed territory. They can also be a bit on the heavy side, but this is a tradeoff for strength. If you like the designs and want a reasonably stout cast wheel, you should check out their cast monoblock lineup. What's next for Rotiform If you kept up with recent news, you’d know Wheel Pros has found itself in literally tons of debt. While we don’t know what will happen to its respective brands, we can confidently say that Rotiform is going absolutely… NOWHERE. While the brand could change hands again (and probably will), they simply make too many bangers to outright close the doors and disappear.