The Most Elegant Camera Ever Made. скачать в хорошем качестве

The Most Elegant Camera Ever Made.

#Sigma #SigmaBF #CameraDesign #Photography #KazutoYamaki #ChanelNo5 Why would a camera company study a 100-year-old bottle of perfume? In this exclusive interview, Sigma CEO Kazuto Yamaki reveals the surprising inspiration behind the Sigma BF (Beautiful Foolishness)—a camera designed not just to take pictures, but to be a piece of art that makes an impact. We discuss why Sigma refuses to make "me too" products, the radical decision to redesign the camera user interface from scratch, and how they engineered a standard Bayer sensor to capture the "soul" of their legendary Foveon look. Special Thanks to Sigma Singapore and Sigma Japan for helping make this interview possible. In This Video: The philosophy behind "Beautiful Foolishness" (BF) Why the Chanel No. 5 bottle changed Sigma's design approach The problem with modern camera menus & the UI fix How Sigma achieved "micro contrast" without a Foveon sensor Timestamps: 00:00 - Intro: The Chanel No. 5 Inspiration 00:12 - Why Sigma Refuses to Make "Me Too" Cameras 00:53 - The Concept: A Camera You Want to Carry Every Day 01:33 - "Simple & Elegant": Designing for Timelessness 01:50 - The Full Story: Chanel No. 5 & The 100-Year Design 02:18 - Fixing the Interface: Why Camera Menus are Broken 02:50 - Legacy UI vs. Digital Native Design 03:43 - The Image Quality: Sharpness & Micro Contrast 03:57 - Bayer Sensor, Foveon Soul: How They Did It