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Grand Opening of PIER 39

In the late 1970s, savvy San Francisco businessman and developer Warren Simmons dreamed of building an urban park along the city’s undeveloped waterfront. On October 4, 1978, Simmons’ dream became a reality when he transformed a dilapidated cargo pier into PIER 39, an eclectic collection of specialty shops, restaurants and attractions. The first project built along The Embarcadero since World War II, PIER 39 paved the way for future developments beside the Bay. Thirty-nine years later, more than 11 million guests visit The PIER each year.