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▶Take our free tech sales course: http://higherlevels.com/free-training... ▶Become a top 0.1% cold caller: http://higherlevels.com/cold-call-mas... ▶Break Into Tech Sales in 6 Weeks: http://higherlevels.com/ascension?via... ▶SDR to AE Accelerator: http://higherlevels.com/sdr-accelerat... --------------- ▶Connor's YouTube: / @connor-murray 00:00 Introduction 1:53 Early Struggles of Cold Calling 8:27 Changes That Led to MASSIVE Results 12:40 What is a Value Statement? 17:22 Handling Common Objections 20:16 Overcoming Multiple Objections 24:24 How Top Performers Use This Framework 27:52 Advanced Cold Call Openers 10 years of cold calling advice from the #1 SDR at Oracle. Connor Murray is a 5x MVP at Oracle and has held nearly every sales position in the company. Cold Calling Masterclass for SDRs (2025): Real Talk with Oracle’s Top Trainer | Tech Sales Skills 📞 Cold calling still works—if you do it right. In this epic deep dive, we bring on Connor, former top-performing SDR and SDR Manager at Oracle, to teach the most battle-tested cold calling framework on the internet. Whether you’re a new Sales Development Representative (SDR), a struggling rep, or someone looking to sharpen your call game, this masterclass gives you a repeatable system, not just scripts. 🎯 You’ll learn: Why most cold call training fails new SDRs The 3-part “Value Statement” framework used by Oracle's top reps How to open every call with confidence and control (yes, even “How are you”) The psychology of tone, pacing, and downward inflection Exact objection handling strategies (e.g. “We already use a competitor”) How to scale from 25 to 100+ quality calls/day The difference between average SDRs and reps who promote FAST 💡 “If you don’t ask for the meeting, your chances are 0%. Period.” — Connor 🔥 BONUS: Connor breaks down the difference between robotic scripts and agile frameworks, and how elite SDRs evolve their delivery for higher close rates and AE-level confidence. 📥 Connor is now part of the Higher Levels team, coaching inside the SDR Accelerator. Access his frameworks, live coaching, and templates: http://higherlevels.com/sdr-accelerat... #techsales #B2BSales #SaaSSales #SDRJobs #BDRJobs