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Morten is internationally known for his research on creativity and is particularly acknowledged for having shown that pre-conscious memory formation is a crucial factor in creativity and one of the most important aspects for successful creativity training. Besides his academic research Morten develops methods to apply neuroscience research to creativity training. Morten works with applying his research findings to business, design, and innovation strategy through various cognitive exercises and techniques. As such Morten's expertise lies within converting neuroscience research to creative practice and making people more creative and better problem solvers. Morten is a neuroscientist and is considered one of the leading experts within neuroscience of creativity. He is the founder of the Copenhagen Institute of NeuroCreativity and CSO at PlatoScience: the world's first creativity boosting headset. Originally Morten is educated as a neurobiologist from the Copenhagen University in Denmark, but specialized early in his career in cognitive neuropsychology in New Zealand. It was this mixture of research fields that made him among the first in the world to study how original ideas first emerge in the brain and develops into consciousness. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx