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How To Implement ProductGroup Schema

Google released a major update that allows you to markup all product variants. I took a deep dive to learn how to implement ProductGroup schema: Google's new ProductGroup schema is going to be big for commerce sites. It allows sites to markup every single variant an individual product has. So if you have a single product with 10 different variant SKUs, you can now showcase that to Google in your structured data. Here's how you implement it on a "Product" page 1. The schema type will be "ProductGroup" (as opposed to "Product") 2. The parent fields are generally the same as Product (name, description etc) 3. You'll specify a "variesBy" and list the attributes of the variant (size, color) 4. Next, you'll specify a "hasVariant" property in which you'll define every single variant of the parent product 5. Each variant will have it's own separate "Product' schema. This will define each product's unique SKU, image, name, description and attributes Basically ProductGroup schema allows you to define a separate "Product" schema for every variant a particular page has. This allows you to define all of your product variants to Google at scale.