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Ethics in marketing are basic to live a healthy and productive life. To concentrate in what is really important. Its in our hands. Jolanta teaches decision sciences at the IE Business School and runs the Learning Innovation department which is IE’s laboratory for new approaches to teaching, learning and doing the business of education. She oversees IE’s Technology Lab, the Pedagogy Innovation team and the IE ROCKETS accelerator. Before IE, Jolanta spent 8 years at McKinsey working with her clients on cultural change and leadership development as well developing McKinsey’s internal and external executive training programs. She holds a BA from Yale and an MBA from INSEAD. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx