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Imitation Gold Jewellery Production and Marketing

Nouda is one of the village of Maheshpur upazila of Jhenaidah district and by profession most of the villagers are involved with imitation gold jewelry making. Some of them involved with supplying raw materials of jewelry, some of them making dices for the ornaments, some of them involved with dying of jewelry after washing them with zinc water, some are involved in galvanizing them with golden color. The factory owners collect raw materials from the shops and distribute this materials to the artisans of the villages. The artisans work full time for making ornaments. One can notice these activities of ornaments makings when he enters in the narrow lanes from highways. The raw materials of ornaments are seen everywhere almost every houses of the village. Every member of the family remains busy in different ornaments making like ear ring, necklaces, anklets, etc. The market of these products were limited and entrepreneurs could not able to make much profit to the expected level due to lack of quality, absence of diversity in designs and efforts in market expansion. In this context PKSF undertook Value Chain sub-project titled “Imitation Gold Jewelry Production and Marketing” under “Promoting Agricultural Commercialization and Enterprises (PACE)” project supported by International Fund for Agricultural Development (IFAD). This Value Chain sub-project is being implemented through Shishu Niloy Foundation (SNF) a partner organization of PKSF. This Value Chain sub-project is providing support and services to the entrepreneurs for improving quality of products, diversifying designs, and increasing durability of the products and linking with wider markets. Besides, technologies and modern equipment’s are being given to the entrepreneurs. Besides entrepreneurs are reaping benefits of linkage with wholesalers established through the sub-project. The imitation gold ornaments are now supplied to 40-45 districts of the country. Besides male workers, the number of women workers are increasing in this sub-sector. Even some poor students also join the work in their leisure time. Due to the interventions undertaken from the sub-project, the monthly income of the workers has been increased significantly.