How to Build a Partner Ecosystem That Drives 40–60% Revenue Growth скачать в хорошем качестве

How to Build a Partner Ecosystem That Drives 40–60% Revenue Growth

In this episode of the B2B Revenue Executive Experience, host Cory sits down with Vaughn Mordecai, CRO at Mindmatrix, to explore how partner-led go-to-market strategies can transform revenue growth. Vaughn reveals why partnerships shouldn’t be an afterthought but a strategic “third leg” of your GTM stool, driving 40–60% incremental revenue, larger deal sizes, and shorter sales cycles. He shares key insights on avoiding common pitfalls, including why inexperienced staff shouldn’t lead partner programs and how to align sales compensation to eliminate internal friction. The conversation also dives into building ecosystem-wide visibility with attribution modeling, centralizing communication to reduce fragmentation, and leveraging AI-powered operating systems for seamless partner enablement. Whether you’re launching your first partner program or scaling an existing one, Vaughn provides actionable advice on creating sustainable partner ecosystems, delivering digital-first buyer experiences, and preparing for the future of workflow-based partner management. Chapters: [00:00] Intro: The Digital Experience Younger Buyers Demand From Sales [00:43] Meet Vaughn: CRO at MyMatrix and Partner-Led Growth Expert [06:54] Partner-Led Go-To-Market: The Strategic Advantage Most Miss [10:14] Never Assign Partnership Leadership to Junior Staff [14:31] Partnerships as the Third Leg of Your Revenue Stool [16:02] Align Sales Compensation With Partner-Sourced Deals [18:10] Attribution Modeling: The Key to Justifying Partner Investment [20:34] Ecosystem Management and Unified Communication Systems [22:41] Co-Branding, Enablement, and Seller Certification Strategies [25:15] Why AI Fragmentation Is Making Partner Coordination Harder [27:41] AI as Operating System, Not Just Another Platform Tool [29:50] Optimizing Content for AI-Driven Search Discovery [31:43] Create Human Experiences Delivered Entirely Digitally [33:10] AI and Self-Service Buying: The Natural Evolution [34:26] Urgent Advice for CROs Starting Their First Partner Program [36:14] Five-Year Forecast: AI Agents Replace Partnership Platforms [38:28] Career Advice: Get Into Partnerships Earlier Than You Think [39:21] Connect With Vaughn and Learn More About MyMatrix [40:03] Key Takeaways: Building Sustainable Partner-Led Growth #PartnerLedGrowth #b2brevenue #gotomarketstrategy #PartnerEcosystem #CRO #salesenablement #aiinsales #b2bsales #EnterprisePartnerships #podcast Want more insights on mastering the fundamentals of selling? Explore more episodes of The B2B Revenue Executive Experience where elite sales leaders share the systems, mindsets, and tools that drive consistent performance. 🎧 Browse all episodes: https://podcasts.apple.com/us/podcast...