Scaling Apps Without Sacrificing User Experience | CEO Trish Dang скачать в хорошем качестве

Scaling Apps Without Sacrificing User Experience | CEO Trish Dang

Vulcan Labs has quietly built one of Vietnam’s most successful subscription app businesses, and now it is doing the same with AI. Recorded live at Think Apps: The Google App Summit in APAC in Vietnam, I spoke with Trish Dang, CEO of Vulcan Labs, about the hard part of modern app growth: scaling subscriptions and ads without damaging user experience. Vulcan Labs has launched more than 60 apps globally and built one of the strongest subscription portfolios in Vietnam. In recent years, the team has also been an early mover in AI-powered apps, including an AI assistant and AI-driven health products, while keeping product quality and retention at the center. In this conversation, Trish and I cover: How Vulcan Labs built subscription growth by prioritizing product quality Why user experience comes before monetization decisions How the team balances subscriptions and ads across markets with different willingness to pay What it takes to integrate ads without breaking trust or disrupting flow Why ad content, timing and quality matter as much as placement How Vulcan approaches global distribution with smart localization What Trish is seeing in Vietnam’s app ecosystem, including growing opportunities for women in mobile We also talk about leadership, building sustainable teams and what it means to grow an app business from Vietnam for a global audience. If you are an indie developer, founder, or product builder exploring subscriptions, AI apps, and monetization without compromising UX, this episode offers practical insights from a team that knows how to scale. ** Subscribe for More ** 👉🏻YouTube: https://www.youtube.com/c/PeggyAnneSa... 👉🏻Spotify: https://open.spotify.com/show/5yFF2In... 👉🏻Amazon: https://music.amazon.co.uk/podcasts/2... 👉🏻On Point Newsletter: https://www.linkedin.com/build-relati... ** Let's Connect ** 👉🏻 LinkedIn -   / peggyannesalz   👉🏻 Facebook -   / peggy.salz   👉🏻 Instagram -   / peggyannesalz   👉🏻 Website - https://www.mobilegrove.com ** What We Do ** MobileGroove: Mobile Marketing Insights, Trends & Growth Strategies MobileGroove is a top-ranked destination for mobile marketing, app growth, and customer engagement strategies. We deliver expert analysis, custom research, and strategic content marketing to help mobile-first businesses and tech startups thrive in a fast-moving industry. My videos cover: • User acquisition (UA) best practices • App retention and lifecycle marketing strategies • Personalization and loyalty programs that drive ROI • The latest in mobile advertising and data-driven growth • Success stories from top marketers and mobile-first brands Peggy is a recognized thought leader, named a Top 100 Mobile Influencer by Mobile World Congress, and the author of Apponomics (with InMobi) and The Everything Guide to Mobile Apps. Subscribe for weekly updates on mobile app marketing, growth hacking, retention tactics, and more.