Media Buying with Google Analytics 4 (GA4) with Ben Kruger | Northbeam x Foxwell Digital скачать в хорошем качестве

Media Buying with Google Analytics 4 (GA4) with Ben Kruger | Northbeam x Foxwell Digital

Join Andrew Foxwell from Foxwell Digital and Ben Kruger from Event Tickets Center (Formerly Google) as they discuss GA4 and when to use it as a media buyer. You'll learn: • Steps to setting up GA4 effectively • How to understand GA4’s attribution capabilities • How GA4 applies to marketers • When to use GA4 and when to use a solution like Northbeam --------- Discover Northbeam at https://www.northbeam.io Free weekly performance benchmarks via https://www.northbeam.io/newsletter Northbeam is a universal ad attribution platform for media buyers, executives, and marketing agencies that want to know how their ads are performing – and how to scale it. We combine first-party data collection with proprietary machine learning models to create reports you can trust to confidently scale your business. Book a demo at https://www.northbeam.io/request-a-demo