2Inspire Series – Interview with Natalie Marcotullio from Navattic скачать в хорошем качестве

2Inspire Series – Interview with Natalie Marcotullio from Navattic

We’re happy to present you with a brand-new episode of our 2Inspire Interview Series – the series that brings the most forward-thinking minds in SaaS and eCommerce to share their bright ideas, proven strategies, and trusted resources, and this red-hot episode is no exception. This time, we’ve had a wonderful time chatting with Natalie Marcotullio, Head of Growth and Operations at Navattic. Check it out! _________________________________ Contents of the interview: 00:00 – Intro 00:18 – Could you share more about your journey in Marketing? 00:54 – What are some tips that shorten the B2B funnel and have better conversion rates? 01:30 – How do product demos help in building and supporting a product-led growth strategy? 02:16 – What is the best option for SaaS companies and why – a free trial or a product demo? 03:06 – What have you found to be the key acquisition channels in SaaS? 03:54 – What strategies do you use to encourage renewals and improve retention? 05:01– When should a B2B company start considering a brand redesign? 06:17 – What are some lessons you learned from Navattic’s rebranding process? 07:06 – What are some common mistakes you see B2B SaaS brands make in terms of their buyers' CX, and how can they address them? 07:46 – Is content still king and what are your thoughts on gated versus ungated content? 08:59 – What are your tips on how to distribute content? 09:57 – What are your top 3 marketing metrics to track success in B2B SaaS? 10:59 – What is an online tool you rely on and can recommend? 11:27 – Who are some inspirational people you look up to and why? 11:59 – What is the best book you’ve read lately? 12:16 – What is the best advice you’ve ever received? 12:46 – Outro For more resources, visit: https://www.2checkout.com/how-to/