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In this episode of The Strategic Scale Show, Kevin and I break down LaRussell’s controversial Roc Nation deal and the business lessons most people are missing. LaRussell built his brand independently, with backyard concerts, direct-to-fan sales, name-your-own-price albums, and a loyal audience he owns. So when he partnered with Roc Nation, a lot of people saw it as selling out. I see it differently. If you’re an entrepreneur building something from the ground up, this episode will challenge how you think about media, audience-building, and scaling through strategic alliances. I hope you share, and enjoy. ———————————— ✅Get The Predictable Scale Playbook, The Step-By-System To Remove Yourself From The Day-To-Day Client Delivery, Create An Automated Marketing System & Build A World-Class Team to Grow a Profitable $1M+ Companyhttps://scalethesmartway.com/freebook ———————————— 🏫Join The Strategic Scale Club For FREE:https://www.skool.com/strategicscale ———————————— 📖Get The Client Attraction Machine Book “The Counterintuitive Approach To Get 5-10+ “Dream Clients” Each Month – Who Are Happy To Pay Upwards Of $3,000-$10,000+: https://www.caplaybook.com/download-book ———————————— 📞 Work With Us: https://scalereadycall.com/program-yt ———————————— Instagram: / marquelrussell / strategicscalepodcast