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As AI enters 2026, many enterprises are still measuring success through narrow efficiency gains and license utilization, while missing the larger opportunity for growth and innovation. In this episode of AI First with Adam and Andy, Paul Roetzer breaks down why AI transformation is fundamentally a leadership and change management challenge, not a technology rollout. The conversation explores why delegating AI to IT limits outcomes, how CEOs can raise their own AI literacy, and what it takes to empower teams to find high value use cases across every function. Paul and Adam share executive level examples using tools like NotebookLM and custom GPTs to accelerate strategic planning, competitive analysis, and decision making in ways that were not possible even months ago. They also discuss the rise of agents, why expectations are ahead of reliability, and how leaders should think about staffing and organizational design when AI capabilities evolve every few months. The message for CEOs is clear: leading AI is now part of the core job. Subscribe to our channel to stay updated on the latest trends, insights, and best practices in digital transformation, AI, and brand-consumer interactions. Visit our website at forum3.com to learn more about our services and how we can help future-proof your business. About Forum3 In an era of constant disruption, Forum3 stands at the forefront, crafting innovative solutions that anticipate the demands of tomorrow. Co-founders, Adam Brotman and Andy Sack, bring extensive expertise in digital innovation, consumer engagement, and entrepreneurship.