Patta's Co-Founder Edson Sabajo: The Architect of Independece | Visions of Visionaries (Part 1) скачать в хорошем качестве

Patta's Co-Founder Edson Sabajo: The Architect of Independece | Visions of Visionaries (Part 1)

"Black kids, Amsterdam, no accounts, opening up a store. It’s crazy." For the first Visions of Visionaries installment of 2026, Globetrotter Lab sits down with a true pillar of global street culture: Edson Sabajo, co-founder of Patta. Founded in 2004 by Edson and Guillaume "Gee" Schmidt, Patta has grown from a local Amsterdam boutique into a world-renowned independent ecosystem. The "Architecture of Independence" is their manual—a blueprint that prioritized cities like Milan and Lagos over the traditional industry hubs of Paris and Berlin. Built on Surinamese roots and a "people-first" philosophy, Patta remains the definitive case study on how a brand can scale globally while remaining fiercely sovereign. Recorded at Suudu Lagos—the members-only creative hub and home to Patta affiliates—this three-part series deconstructs the Patta manual. In Part 1, Edson reflects on the 360-degree journey from his heritage back to the African continent, and the raw energy he witnessed firsthand on the ground in Jakarta. Watch Part 1 of 3 via the link in bio. Featuring: Edson Sabajo of Patta Location: Recorded at Suudu, Lagos & Patta Lagos Host: Kennedy Ashinze 00:00 Intro 00:18 Building the Brand with Guillaume 'Gee' Schmidt 01:09 Hip-hop in the Netherlands 01:47 Reaching the Endgame 02:21 The "Crazy" Beginnings of Patta 03:10 Patta Going Global 03:58 Learning from Other Cultures 05:49 Incorporating the Heritage of Suriname 07:20 Meeting Gee 08:51 Touching Down in New York 11:15 Hip-Hop Binds Us All 12:51 Patta Today 13:04 Patta in South Africa 13:59 The Importance of Traveling 14:25 The Meaning of "Patta" 15:14 Starting from Nothing 15:29 Outro PART 2 COMING SOON! Subscribe to Globetrotter Lab's YouTube channel! Connect with us! https://globetrotterlab.com/   / globetrotterlab