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Molson Coors is the pettiest beverage company on earth…and it’s hilarious. Several years ago, class action lawsuits alleged that Molson Coors “pixie dusted nutrients” into Vizzy Hard Seltzer and utilized various marketing strategies (with the intent) of profiting consumers’ increasing desire to consume healthier food and drink. But who says an alcoholic beverage, that includes a potent antioxidant like Vitamin C…can’t be a “wellness” product anyways? But more importantly, what did Molson Coors recently do that was so petty? Molson Coors decided to make its most popular product the centerpiece of a new wellness invention called the "Coors Light Chill Face Roller." And what Molson Coors determined was…that as long as you didn’t also “drink the product” within your skincare routine utilizing the "Coors Light Chill Face Roller,” the beverage company could make multiple health claims about the product. I appreciate each and every one of you that took even a moment of your time to watch this video. I know your time and attention are your biggest assets and I hope you got adequate value in return from this content. Thank you from the bottom of my heart! ✅ CHECK OUT THE PODCAST ON THE FOLLOWING PLATFORMS: 🍎Apple: https://apple.co/3aPKOOJ 👽Spotify: https://spoti.fi/38N9nur 🔍 Google: https://bit.ly/2vgVTcy ⚓Anchor: https://anchor.fm/joshua-schall FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ►LINKEDIN / joshuaschallmba ►TWITTER / joshua_schall ►INSTAGRAM / joshua_schall ►FACEBOOK / jschallconsulting ►MEDIUM / joshua-schall About Joshua Schall of J. Schall Consulting: Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens! ►EMAIL [email protected]