Marketing Mix Modeling: maximizing marketing impact for fashion brands. Digital Fashion Academy скачать в хорошем качестве

Marketing Mix Modeling: maximizing marketing impact for fashion brands. Digital Fashion Academy

The experts from Pinko, Storeis and Funnelio explain how to measure the return on investment of marketing actions across multiple channels. How much revenues does TikTok generate for us? How much should we invest on YouTube for the next product launch? Should we reallocate budget from Print or OOH to digital channels? How much? Do we generate incremental revenue by investing in branded paid search campaigns, or would these users buy anyway? Which is the best way to balance investments between demand generation (branding and awareness campaigns) and demand collection (performance marketing)? In difficult times, where should we cut our spending to save money but also minimize collateral damage?