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How to Set Up a Marketing Campaign for Volume School Photography | Imago Training In this training, Shawn Cantrell walks you through how to build a complete marketing campaign for school photography—directly inside imago. Whether you’re running a pre-sale, proof-first, or gallery sale, this video shows how to automate your emails and texts to drive real results without extra work. What you’ll learn: How to structure marketing for prospects, leads, and buyers The importance of targeting by sales stage, not blasting everyone the same message How to customize templates, schedule emails, and use marketing keywords Mobile-first design tips that boost conversion The right way to test your campaigns before going live This is the exact system used by high-volume photographers to generate more orders with less manual work. If you’re ready to set up and launch your next season the right way—start here. 00:00 – Introduction 01:13 - Choosing Your Target & Customer Journey 04:10 - Specifying the Campaign Details 05:25 - Personalizing The Campaign 07:00 - Designing for Mobile 08:25 - Writing Compelling Copy 11:15 - Creating a Text Message 12:18 - Test Before You Send Get started today at https://www.theimago.io/