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Their story begins in the 1930s when Joe Fisher, Sr. opened his first automobile dealership in the Midwest. He then relocated to Portland, Oregan and over the next few decades, a variety of imports were added to the Fisher family’s list of stores, opening Volvo in 1957. With slogans as a defining part of their family’s dealerships history – from Grandfather Joe’s “See Joe & Save Dough” to their Volvo store’s “You’ll love the way we treat you” and then “Under the Big Blue Volvo sign” - they now have third & fourth generations operating their Volvo store. Being family-owned has created a special culture and resulted in generations of loyal customers and long-term employees. About Volvo Cars Group: Founded in 1927 in Gothenburg, Sweden, Volvo Cars is a luxury automobile manufacturer with a long history of innovation. Volvo offers a wide range of award-winning SUVs, sedans, crossovers, and wagons that continue to set new benchmarks in safety, design, technology, and connectivity. And we are committed to our industry-leading vision for an electrified future, from plug-in hybrids to fully battery electric vehicles. To learn more about Volvo Vehicles, https://www.volvocars.com/us