Webinar: How to Budget for Content Marketing in 2023 скачать в хорошем качестве

Webinar: How to Budget for Content Marketing in 2023

In this webinar, you will learn how to budget for content marketing in 2023. As companies pull back with their content marketing investments, lay people off, and try to cut costs, you need to be smart and effective regarding your budget for content marketing. Through a series of examples, real-life scenarios, and a template you can use for budgeting, we’ll help you budget confidently and get that executive buy-in you need to succeed in content marketing. Key Points: ► The costs of content marketing (Mandatory vs. Optional) ► How to allocate your budget properly and get executive buy-in ► Template to help you budget content marketing Timestamps: 00:00 Intro 00:22 Content marketing is changing. 04:24 The current state of content marketing budgeting. 05:42 Budgeting for content marketing teams that drive business impact. 07:13 Performance measurement for content marketing is broken. 09:06 Direct vs indirect content impact. 10:00 Direct content impact. 10:57 Indirect content impact. 14:45 How to beat inefficiencies in content marketing attribution. 16:13 Content marketing performance by stage. 23:00 Which metrics are executives interested in? 24:25 Content marketing activities: mandatory vs optional 25:53 Content marketing budget template 29:05 Connecting content marketing activities to business metrics. 30:50 Forecasting machine template. 36:37 Things to pay attention to when doing forecasts. 38:35 Final tips. 41:32 Q&A. 44:02 Outro About George Chasiotis: George is the Managing Director of Minuttia, an organic growth acceleration agency for B2B SaaS companies. George started out as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom on LinkedIn or buries his head in psychology books to get down the “why” of human behaviour. Connect with George on LinkedIn:   / georgioschasiotis   Follow Minuttia on: YouTube    / @minuttia   LinkedIn   / minuttia