What is Product Led Sales скачать в хорошем качестве

What is Product Led Sales

Read more: https://growthwithgary.com/p/product-... What is Product Led Sales? The product takes center stage in the Product-Led Sales (PLS) motion, offering a self-serve experience through freemium models or free trials. This approach allows customers to receive the value from the product while generating usage signals that can help guide the sales process. PLS strategy uses product analytics, usage insights, and sales data to identify customers who are most likely to buy. As customers use the product—reaching key milestones, trying advanced features, hitting paywalls, or inviting teammates—these activities create a compelling sales case. Sales teams can use this data to show how the product has helped the customer and suggest opportunities for upgrades or expansions. Using product usage data in the sales process, PLS makes sales efforts more efficient and predictable, adding a powerful layer to traditional sales motions. Source: Headway / Unsplash What are the key components of Product Led Sales? The key characteristics of product led sales include: Freemium or Free Trial Experience 🆓 The goal is to make it easy for users to try the product, get value, and see how it fits into their daily workflows. By helping users get started and use the product effectively, they can reach important milestones through onboarding, activation, and retention. As users achieve these milestones, they become Product Qualified Leads (PQLs), signaling a high likelihood of purchase, upgrade, or expansion. Self-Serve Product Experience and In-App Onboarding 👨🏽‍💻 The product experience is self-served, and users can easily discover value through product led growth bumpers (tooltips, in-app experiences, documentation) that help them reach these activation milestone points. Product Led Growth Bumpers Hand Raisers 🙋🏻‍♀️ Customers can also become product-qualified leads by hitting paywalls and wanting to explore advanced functionalities. They might hit usage limits, indicating that they are coming back to get value over and over again—recurring value and deepen engagement. They might raise their hands for support to find more advanced strategies and learn more about additional product offerings. All of this feeds into the sales pipeline in a "farming" strategy. Data Pipeline 📊 A robust system that collects usage data, product signals, customer intent, page visits, and marketing signals and integrates them into actionable criteria for the sales team to reach. These criteria can be different from product to product, but ultimately, these insights inform the sales team to act timely and precisely, creating an efficient sales motion tailored to each user's journey. #saas #productledgrowth #productmanagement #productstrategy