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If a car is wildly successful, it’s a recipe for printing money. If it’s an abject failure, the manufacturer licks their wounds and moves on. What’s maybe worse is when a car just does OK, especially when this car kicks off a whole new brand. Should you invest in a second-generation car, or more models, or give up? Will sales improve? What if they don’t? What to do with all those new dealerships? When the Smart Fortwo launched as the Smart City Coupé, neither of its parents were sure they should have birthed it, and that’s never a good start. Just why did the Volkswagen Swatchmobile become a joint project between Mercedes and Chinese company Geely, and just how successful was this fun little city car? A big thanks to Techmoan for his thoughts on the Smart ForTwo: / techmoan Optional Extra bonus video: • Smart Fortwo - Optional Extra If you'd like to support what I do, and get early access to advert-free videos and exclusive channel updates, please consider supporting the channel from just $1 or 80p a month: / bigcar Support me using PayPal: https://www.paypal.com/paypalme/bigcartv Big Car merch: https://teespring.com/stores/bigcartv Twitter: / bigcartv My second channel - Little Car: / littlecar Sources: https://en.wikipedia.org/wiki/The_Swa... https://en.wikipedia.org/wiki/Smart_(...) https://de.wikipedia.org/wiki/Smart_(...) https://en.wikipedia.org/wiki/Smart_F... https://de.wikipedia.org/wiki/Smart_F... https://de.wikipedia.org/wiki/Nicolas... https://www.spiegel.de/wissenschaft/t... http://www.fundinguniverse.com/compan... https://www.spiegel.de/wirtschaft/vol... https://www.spiegel.de/wirtschaft/kom... https://www.below-the-radar.com/mcc-s... https://mercedesblog.com/smart-forefa... https://en.wikipedia.org/wiki/Mini https://en.wikipedia.org/wiki/Cree_SAM https://web.archive.org/web/202104180... https://www.spiegel.de/wissenschaft/m... https://www.spiegel.de/wissenschaft/m... https://www.spiegel.de/wissenschaft/m... https://www.spiegel.de/wirtschaft/mod... https://www.spiegel.de/wissenschaft/w... https://de.wikipedia.org/wiki/Shuangh... https://en.wikipedia.org/wiki/Shuangh... https://en.wikipedia.org/wiki/Smart_R... https://en.wikipedia.org/wiki/Smart_F... https://en.wikipedia.org/wiki/Smart_C... https://web.archive.org/web/201004110... https://www.spiegel.de/wirtschaft/dai... https://www.manager-magazin.de/untern... https://www.spiegel.de/wirtschaft/kle... https://en.wikipedia.org/wiki/Toyota_iQ https://www.euroncap.com/en/search-re... • New vs Old - Comparison of Smart Car ... https://en.wikipedia.org/wiki/Smart_F... https://group-media.mercedes-benz.com... https://www.euroncap.com https://www.manager-magazin.de/untern... https://www.la.mercedes-benz.com/en/p... https://www.manager-magazin.de/untern... https://www.manager-magazin.de/untern... https://www.spiegel.de/wirtschaft/unt... https://jalopnik.com/fun-is-dead-at-s... https://de.smart.com/de/ https://en.wikipedia.org/wiki/Smart_e... #bigcar