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Midlist success, backlist marketing, and sustainable writing careers with Jane Friedman and Matty Dalrymple. Learn how traditional publishers are extending support for midlist authors, what indie authors have long done to keep backlist titles selling, and why building a career can be more effective than chasing a breakout bestseller. Explore lessons from the US Book Show on reader connection, niche marketing, TikTok’s influence, selective rights licensing, and practical steps authors can take to strengthen their publishing strategies. Show notes at https://www.theindyauthor.com/episode... If you find the information in this video useful, please consider supporting The Indy Author! / theindyauthor https://www.buymeacoffee.com/mattydal... Jane Friedman has spent her entire career working in the book publishing industry, with a focus on author education and trend reporting. She is the editor of The Bottom Line, the essential publishing industry newsletter for authors, and was named Publishing Commentator of the Year by Digital Book World in 2023. Her latest book is THE BUSINESS OF BEING A WRITER, SECOND EDITION (University of Chicago Press), which received a starred review from Library Journal. Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors. 00:00 00:55 Discussion on Mid-List Authors 04:01 Traditional vs Indie Publishing Insights 06:45 Marketing and Promotion Strategies 10:33 Adapting to Industry Changes 17:07 Building a Sustainable Writing Career