Episode 5: What Algorithms Ignore in Your Funnel скачать в хорошем качестве

Episode 5: What Algorithms Ignore in Your Funnel

If you want to book a meeting with me, use the link below: https://www.growthdynamics.dev/meeting We see this repeatedly in audits. On-platform metrics say performance is working. The P&L tells a different story. CAC creeps up. Margin compresses. Growth slows. The instinct is to optimise harder. Adjust bids. Refine targeting. Push more budget into what is trackable. In many cases, that is not the constraint. In this episode, we break down why performance metrics can look efficient while incremental growth stalls. We explain why trackability does not equal incrementality. And why a lot of teams eventually hit a ceiling when they treat marketing as a channel problem instead of a capital allocation problem. Links: LinkedIn:   / charlesdet   Website: https://www.growthdynamics.dev Substack: https://charliedt.substack.com Timestamps: 00:00 – Intro 00:45 – How Buyers Buy 01:30 – Algo Optimise For 03:08 – Haus Incrementality at Lunch 03:45 – Incrementality Issues 04:07 – Stop Feeding the Deathzone 04:30 – The Consideration List 05:31 – Problem with Optimising for Reach 06:28 – Validate Awareness 09:00 – Share of Search Use Case 09:34 – Outro