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What is a publishing platform?

WHAT IS A PUBLISHING PLATFORM? This short video by John Bond of Riverwinds Consulting discusses platforms for authors or publishers. FIND OUT more about John Bond and his publishing consulting practice at www.RiverwindsConsulting.com JOHN'S NEW BOOK is “Scholarly Publishing: A Primer” To find out more about the book: https://www.booksbyjohnbond.com/about... Buy it at Amazon: http://amzn.to/2jqaLPp SEND IDEAS for John to discuss on Publishing Defined. Email him at jbond@riverwindsconsulting.com or see http://www.PublishingDefined.com CONNECT Twitter:   / johnhbond   LinkedIn:   / johnbondnj   Google+: https://plus.google.com/u/0/113338584... Goodreads:   / john-bond   YouTube:    / johnbond   TRANSCRIPT Hi there. I am John Bond from Riverwinds Consulting and this is Publishing Defined. Today I am going to talk about platforms in publishing. Platforms have become a very common term, perhaps overused or over applied, or misunderstood. Broadly, platform can be defined, as the CEO of Applico did, as a business model that creates value by facilitating exchanges between two or more groups usually consumers and producers of a given value. In publishing, platforms can be applied in two different ways to authors or to publishing companies. First for authors. A platform when applied to authors broadly means the totality of the work that they have written or published, along with their promotional efforts to sell books based on their credentials. In this instance, platform becomes more a concept than a place or a thing. In this sense, author platforms encompass an author’s message, branding, visibility, as well as the body of their work. In a different application, an author may use either the platforms from Amazon CreateSpace or KDP (Kindle Direct Publishing) or Ingram IngramSpark or Lightning Source as their vehicle to publish their book. Second, a publisher may use the term platform as a synonym for their website or to encompass the body of their digital or publishing offerings. Their use of the term likely includes the connection or interfacing with their readers or customers and could include their social media efforts. It might also include apps and other digital offerings. Platform can also mean, to some, a set of tools, environment, or infrastructure. To most, it is a broad net that includes many moving parts not just a website or a list of books. Well that’s it. I am a publishing consultant and work with associations, publishers, and individuals on a host of content related challenges. Reach out to me at RiverwindsConsulting.com with your questions. Hit the Like button below if you enjoyed this video. Please subscribe to my YouTube channel or click here to see my video on content hubs. And make comments below. Thank so much and take care.