How to BRAND Your City Council Campaign - Part 3 скачать в хорошем качестве

How to BRAND Your City Council Campaign - Part 3

This is Part 3 of 3 in Session One of Candidate School, which covers everything you need to know about "BEFORE the campaign" (aka preparing to run for City Council). ---- Your campaign’s look and feel can make or break your connection with voters. This crash course covers the essentials of campaign branding: how to choose colours and fonts, design memorable signs, create a simple logo, and build a consistent visual identity. You’ll learn why clarity and consistency matter more than fancy design, and how to communicate your message clearly through visuals. We’ll also share real examples of effective political branding and common mistakes to avoid. Whether you’re working with a designer or creating your own materials, this video will help you build a professional, trustworthy brand that resonates with your community—and helps you stand out in a crowded field.