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For years, price per square foot was the headline number. It was clean, comparable, and easy to communicate. But this market is demanding a more sophisticated lens. Carrying costs are no longer background noise; they are central to valuation, liquidity and risk. Buyers are underwriting monthly burn with the same intensity they once reserved for purchase price. Smart buyers are analyzing the total cost of ownership over time. Smart sellers understand that elevated monthlies shrink the buyer pool. And smart brokers are reframing value through the lens of long-term sustainability, not just headline pricing. Filmed as part of the Mastery of Real Estate (MORE) Network, powered by Brown Harris Stevens. Chapters: 00:00 – Intro & Episode Overview 01:20 – Why Price Per Square Foot Is Losing Relevance 03:45 – What “Carrying Costs” Actually Include 06:10 – How Buyers Are Underwriting Monthly Costs Today 09:00 – The Shift in Buyer Psychology 12:30 – How High Monthlies Shrink the Buyer Pool 16:10 – Sellers: Pricing Strategy in a High-Cost Market 19:40 – Co-ops vs Condos: Cost Differences That Matter 23:15 – Hidden Costs Buyers Often Miss 27:00 – Taxes, Insurance & Assessments Explained 31:20 – Evaluating the True Cost of Ownership 35:10 – Financing Challenges in Today’s Market 39:00 – How Interest Rates Impact Carrying Costs 42:30 – Investment vs End-User Decision Making 46:10 – Broker Strategies: Reframing Value to Clients 50:00 – Long-Term Sustainability vs Purchase Price 54:00 – Key Takeaways for Buyers & Sellers 58:30 – Final Thoughts & Wrap-Up Subscribe to Talking New York Real Estate: https://podcasts.apple.com/us/podcast... Host: Vince Rocco https://www.bhsusa.com/real-estate-ag... Guests: Ben Willig Anna Kahn Jill Preschel Sponsor: Roadway Moving and Storage — Full-service moving and storage company | https://www.roadwaymoving.com Brown Harris Stevens is one of the largest privately owned real estate brokerages in the country, with more than 40 offices across four states: New York, New Jersey, Connecticut, and Florida. https://bhsusa.com/